Private Equity (PE) is a type of alternate investment consisting of investing in equities in a company that is not public listed (not traded on any stock exchange). The motivation or purpose of investing in PE is to achieve positive returns on investment (ROI). Funds are raised from shareholders to be invested. PE investment duration typically is from two to seven years.
Private Equity used to be only for large well-funded private equity firms and qualified investors (see below). Today, PE opportunities are increasingly marketed for individual investors. However, some individuals are unsuitable for PE yet investing after being motivated by greed or being convinced by others.
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